DDCC Launches Outreach Efforts to Attract Adult Learners With Better Skills

May 24, 2023

by The Dispatch:

Davidson-Davie Community College has launched a new website, as well as a digital advertising campaign, to share job training programs and college information with adults all across the region.

The site makes it easier for adult learners can acquire the skills, credentials, and degrees they need for a better job, said Susan Burleson, executive vice president for academic and student affairs at the college.

“We offer flexible and affordable certificate, diploma and degree programs. Our team will help find the right one for you,” she said.

Part of the “Better Skills. Better Jobs. Better Future.” initiative includes direct outreach to those who previously earned some college credits but left without a degree or certification, special community events and media promotions, digital marketing and advertising, and customized materials designed to help more adult learners reconnect and re-enroll.

The vast majority of higher-wage jobs today require more than a high school diploma, but fewer than half of North Carolinians between the ages of 25-44 have the education and training needed to fill these jobs. Meanwhile, employers across the region are frantically looking for skilled talent.

That is why Davidson-Davie Community College, the John M. Belk Endowment, myFutureNC, and several other state and local partners are working together to launch the special outreach campaign to attract even more adult learners back to college, said M.C. Belk Pilon, president and board chair of the John M. Belk Endowment.

“We know that many in our state are looking for new challenges or a fresh start, and we believe our community colleges are a great place for their journey to begin,” Pilon said. “Our goal is for all North Carolinians to have access to an education that will lead to skills, credentials, and degrees, and ultimately the opportunities to achieve their dreams and to help meet the workforce needs across our state.”

For more information, visit betterskillsbetterjobs.com/davidson-davie-community-college.