ECC Launches New Outreach Efforts to Attract Adult Learners

May 24, 2023

by Edgecombe Community College:

Edgecombe Community College has launched a new online information site, as well as a digital advertising campaign, to quickly and efficiently share job training programs and college information with adults all across the region.

Interested adults are encouraged to visit betterskillsbetterjobs.com/edgecombe-community-college to learn more and to sign up to connect directly with the college.

“At Edgecombe Community College, adults can retool, skill up, or learn a new field altogether — all at their own pace, on their own schedule,” says Dr. Greg McLeod, president of Edgecombe Community College.

“Our goal is to connect and inform as many adults as possible about the variety of fast, flexible, and affordable education and job training programs that we have to offer.”

Part of the Better Skills. Better Jobs. Better Future. initiative includes direct outreach to adults who previously earned some college credits, but left without a degree or certification; special community events and earned media promotions; digital marketing and advertising, and customized materials designed to quickly help more adult learners reconnect and re-enroll.

Everyone knows the vast majority of higher-wage jobs today require more than a high school diploma, but unfortunately less than half of North Carolinians between the ages 25-44 have the education and training needed to fill these jobs. Meanwhile, employers across the region are frantically looking for the skilled talent needed to fill current jobs.

That is why Edgecombe Community College, the John M. Belk EndowmentmyFutureNC, and several other state and local partners are working together to launch the special outreach campaign to attract even more adult learners back to college.

“We know that many in our state are looking for new challenges or a fresh start, and we believe our community colleges are a great place for their journey to begin. Our goal is for all North Carolinians to have access to an education that will lead to skills, credentials, and degrees, and ultimately the opportunities to achieve their dreams and to help meet the workforce needs across our state,” says M.C. Belk Pilon, president and board chair of the John M. Belk Endowment.

“We know that many North Carolinians are looking for new challenges or a fresh start, and we believe our community colleges are a great place for their journey to begin. Our goal is for all residents of our state to have access to an education that will lead to skills, credentials, and degrees, and ultimately the opportunities to achieve their dreams and to help meet the workforce needs across our state.”

For more information about the Better Skills. Better Jobs. Better Future. initiative, please visit: https://betterskillsbetterjobs.com/edgecombe-community-college/.